PocJox®, a new generation of men’s active compression underwear, launched in Sydney Australia in November 2015. The innovative range has been uniquely designed with fitted sweat resistant pockets to hold your mobile phone, credit card and key.
PocJox® founder, Matt Chapman, is the brainchild behind the brand. It was an ongoing observation over the last decade, while Matt was working in the fitness industry that people were consistently damaging their phones during their workouts.
“Some guys would have their phones loose in their pockets and smash their phones, others would have a phone strapped awkwardly to their arm,” Matt says. “Personally, I replaced many iPhones due to condensation getting into the screen when I was training. We go to great lengths to listen to music and keep connected while we work out, however this was a costly exercise before PocJox® came on the scene,” says Matt.
It was in 2013, after an appearance on The Ellen Show as Ellen’s underwear model, “Mr Sydney”, that Matt was prompted to develop his own underwear range that would provide a solution to this problem that thousands of men across the world faced.
Matt’s research mission began by speaking to his clients, gym owners and professional athletes. He worked up initial design concepts around a new range of active underwear with pockets that could safely and securely store a phone and allow full mobility while listening to your favourite music and wearing your preferred gym gear.
“I wanted a to develop a product that used the best technical fabric for training, and marry it with a design that would protect your phone and ensure you could have a full range of movement while you worked out, whether you were in the gym, on a run, cycling or just taking a walk,” Matt said.
Armed with months of research and notes from dozens of people, Matt started designing and working on samples with a local pattern maker. He then spent months tirelessly sourcing quality manufacturers who could weave the best compression fabric and produce a unique sweat proof formula for the pockets.
“We reworked designs and samples dozens of times,” Matt said. “I was lucky enough to have friends who were professional athletes and other PT colleagues, and through trials and feedback from tens of people, I was able to perfect the design and the production to produce a product that is truly different and better than anything else on the market.”
And twelve months later, a PocJox® collection of active compression underwear were designed and in production.
The vision for PocJox® is now grand. The company has plans to expand internationally and extend collections.
Stay tuned as the story of PocJox® continues…
Meet Matt Chapman
Matt Chapman, creator of PocJox®, is a personal trainer and fitness model based in Sydney Australia.
The 29 year old has left everyone saying, “That’s so simple! Why didn’t I think of that?”
Matt has been consulting to clients in the health and fitness industry for nearly a decade providing wellness solutions to his impressive list of executive clients.
Matt’s love for good food and nutrition is an extension of his days as a butcher in the country Queensland town Warwick, and his passion to ‘fix it’ comes from years in the building industry working onsite as a concreter.
Matt juggles a manic schedule. Between 5am Personal Training starts, running PocJox® and sharing daycare duties as a new dad, Matt somehow manages to get in his own intense workouts, eat well and enjoy a full night’s sleep!
With this lifestyle, not many would believe that Matt was in fact an obese teen.
He got to the point where he looked in the mirror one day, grabbed his stomach in two hands and decided he needed to change. He then set out on daily runs, mostly at night so he wouldn’t be seen. Matt also taught himself about food and diet, even working up his own calorie point scoring system to keep track of what he ate. And every day, he set himself a new challenge and achieved another goal.
It is this self-motivation and determination that has accelerated Matt’s career in the fitness industry where he was working up to 70 hours a week personal training – until the PocJox® bug set in.
Matt has big plans for the business. It’s an exciting road ahead for Matt and his PocJox® team.